BSB 126 MARKETING PLAN Assignment Example | Topics and Well Written Essays - 1500 words

BSB 126 MARKETING PLAN - Assignment Example That is an advantage of the company. The company has an assurance that they can operate under minimum competition from any other company. The reason behind the lack of competition is that there few companies in New Zealand which works on the production of dairy products (Lewis Road Creamery, 2012). The Company may have several weaknesses since there are many dairy farmers in New Zealand. The company may have a large quantity of milk delivered by the farmers. Therefore, there is the likelihood of the company producing a lot of butter. The consumers of the butter may, therefore, be few despite the company lacking many competitors (Lewis Road Creamery, 2012). New Zealand has less number of producers of the butter. That is a significant opportunity for the company since there are few competitors. New Zealand has a large population who can be the users of the company’s product (Lewis Road Creamery, 2012). The Company mighty experience various risks. One of the possible risks the company may experience is an emergency of a new competitor in the market. The second threat the company must be ready about is the market. The market at some time may be down; the prices might fall following the lack of demand for the product. Last threat the company has is a lack of suppliers of raw milk especially during dry seasons (Lewis Road Creamery, 2012). The Company’s target customers are the citizens of all over the country and outside the country. Therefore, every citizen of New Zealand is the target consumer of butter. The company should deploy several methodologies to reach the target customers. The steps that the company must follow include; Identify the consumers of the product (butter) is first and most crucial step the company should take. The company should not believe that not everybody in New Zealand will be the consumer of the product. Mostly, the marketers think that everybody will be a customer of the product. That is not

Technology Research Paper Example | Topics and Well Written Essays - 750 words

Technology - Research Paper Example Creative, Samsung and Sony and a plethora of other companies manufacture small, portable music players which is an answer to apple ipod, since ipods are quite expensive people prefer buying other reliable music players which are way cheaper than the ipod. Steve Jobs resigned as the CEO of Apple just a few days ago, under his leadership Apple became a force to reckon with. They launched a series of successful products like the iPhone, Mac, Ipad and a host of other successful products. Steve Jobs identified the potential of modern gadgets and took Apple forward in a very unique way. This paper will shed more light upon the Ipad which has been incredibly successful in the market. â€Å"The Apple iPad is one of the best-selling tablets in the world, and the iPad 3 is one of the most anticipated devices from Apple this year. This article explains you about the new features that are to be included in the  iPad 3.† (iPad 3) Ipad is without a doubt my favorite device; it is my favorite because it is arguably the best gadget in the market currently. The retina display is a very exciting feature, the clarity of the screen has been enhanced by several folds and this has excited almost all the Apple fans. No other similar product in the market offers 2048Ãâ€"1536 pixels, this means the screen would be crystal clear and an avid Apple fan just can’t ask for more. The latest model will also have an SD Card slot which is again an unprecedented feature; sharing media would become much easier with an SD Card slot. These days almost all the gadgets have HD ports, the Ipad has an HDMI port which means it can be connected to an HD television set and pictures and videos can be viewed on the HD television. This is again an exciting feature; sharing media has become really easy these days. Apple has made brought about these exciting changes. The latest model is the Ipad three and it is also the best one to buy, it is the best because it is the latest and has many

Developing leadership Essay Example | Topics and Well Written Essays - 2000 words

Developing leadership - Essay Example An effective leader knows how to handle members of the group. I am highly inspired by the leadership skills portrayed by these charismatic and dedicated leaders. I strive to be like them. Progress and self-improvement can only be measured by the goals and objectives an individual sets. Therefore, to develop my leadership skills, and to improve on my weaknesses, I had clear goals that I hoped to achieve by the end of the course. Character coupled with efficient complementary skills is essential for one to be an extraordinary leader (Reeves, 1991). Therefore, knowing clearly that I lack in complementary skills such as communication skills, it become a goal to be achieved. I also set to acquire the ability of evaluating the strength of team members. The skill is important as it will make it easier for me to establish the strength and weaknesses of the members. Therefore, enabling me to effectively allocate duties and seek guidance from the right person. It is one way of ensuring that the entire team participating in a project contributes practical and productive information (Zenger & Folkman, 2012). I was also hoping to be a better team player and develop the ability to think independently by the end of the course. My key competencies are in character, interpersonal skills and personal capability. After self-assessment of competencies, I have found that although I display high levels of honesty and integrity. I motivate and inspire team members to perform and knowledgeable in my tasks. I am also exceptionally good in general repair work and have led teams in social initiatives that involved renovating houses in poor neighborhoods on volunteer basis. Sadly, character and proficiency in repair works are not sufficient tools for modeling an extraordinary leader. A leader who only develops what he does well, gains only by simple incremental development

Parenting Today Essay Example | Topics and Well Written Essays - 250 words - 2

Parenting Today - Essay Example Planning for a divorce is not that easy because it does not only involve the couples, but it also involves their children; that is why it is best for the couple to find time to relax and plan on how they would manage their divorce. After they have planned everything out, they have to take it easy and have it step-by-step. In confronting their kids, the parents need to be honest and direct to the reason why they are planning to have a divorce. It is best to clarify to the children that it is not their fault, and they have nothing to do with the divorce. Explain to them what to expect and assure to them that they will be fine. In addition, give the children the full assurance that no matter what happens, their parents will always love them. Even though, they are not living in the same roof, but still both parents will take care of them. It is an important manner for both parents to have encouraged their children to express their thoughts and emotions. In this way, both parents can list en and will know how the children are struggling with the divorce, so that they can help them cope with the situation. Lastly, have an open communication with the other partner with regard to the children’s future and plans (â€Å"Children and divorce,† n.d.). Cases of teenage sexual intercourse are relatively increasing, and one initiative done by the government is to encourage teenagers to use proper contraceptives. However, some teenagers are still engaging unsafe sex and consequently result to teenage pregnancy. As a citizen, it is good to encourage teenagers to make use contraceptives in engaging sexual intercourse or rather yet not to engage in such dangerous actions. If so, enhancing the information to the teenagers will intensify their knowledge on the said issue, and making them aware all the possible negative consequences of doing such

Identify any internal control weakness Essay Example | Topics and Well Written Essays - 250 words

Identify any internal control weakness - Essay Example allowing the currently approved credit customers to continue their credit orders until they stop patronizing the company, allowing bankrupt/delinquent customers to future credit purchases. The internal control should include ageing of accounts receivable as basis for preventing delinquent/bankrupt customers from future credit purchases (Rittenberg, 2011). Third, the company uses external shipping entity creating a higher risk of sending the wrong item types or wrong number of items shipped. The company should send an employee to the external shipping company to inspect and ensure the right item types and quantities are shipped to the customers (Rittenberg, 2011). Fourth, taking orders through the internet (chat orders) or through phone calls increases the risks of errors or frauds. The customers may deny they called up or chatted through the internet with the company to order the items received by the customers. The better internal control is to use the signed order document from the customers as basis for shipping the customers’ ordered items (Rittenberg,

Book Review Essay Example | Topics and Well Written Essays - 500 words - 1

Book Review - Essay Example to the authors, a small group of remarkable leaders and scholars has been changing the world by influencing people’s behavior and they encourage the readers to be influencers. They maintain that it is essential to find vital behaviors as big problems succumb to changes in just few behaviors and that changing behavior requires changing minds. In the second part of the book, the authors deal with the six sources of influence to make change inevitable and they are personal motivation, personal ability, social motivation, social ability, structural motivation, and structural ability. Personal motivation is important to make the undesirables desirable and to overcome reluctance and resistance by connecting to values. Personal ability helps one in surpassing one’s limits and it is important to overinvest in learning how to master skills and emotions, because new behavior requires new skills. Social motivation is another important source of influence as it straps up peer press ures. Another significant factor is social ability which amplifies influence through just-in-time teamwork. Structural motivation and structural ability help one in designing rewards and demanding accountability and changing the environment. â€Å"There is a growing body of knowledge as well as impressive supply of real-life success stories that teach exactly how to change almost any human behavior. Read the scholarly works of Dr. Albert Bandura. Then watch what Dr. Mimi Silbert does at Delancey Street. These two influencers alone demonstrate that, if you know what you’re doing, you can indeed change remarkably resistant behavior.† (Patterson, Grenny, Maxfield, McMillan and Switzler, 2007, p 253). Therefore, Influencer: The Power to Change Anything is an essential book dealing with the strategies to develop influencers who can replace bad behaviors with powerful new skills, motivate others to change, and make things happen. In a reflective exploration of the book Influencer: The Power to Change

Plan outline Essay Example for Free

Plan outline Essay The company The name of the company will be â€Å"Innovations†. It would be specializing in manufacturing and marketing of hand crafted products, which used to be in vogue before the industrial revolution, and are still existing in many parts of the world. It will be a proprietary ownership firm, with a relatively small capital investment. The initial range of products offered will be the craft products in bamboo, from India. Once strong in marketing of these products, the range will slowly extend to wood and metal crafts from India. The ultimate goal will be to enter the high price jewellery sector in gold, and gems. The company will have its head office in Chicago, USA and have an operating branch in India. The head office at Chicago will be responsible for marketing the products which are sourced from India, by the branch over there. The Indian leg will be operating under instructions from the Head office in Chicago, will be responsible for locating suitable sources and the logistics for the product range outlined by the management. The main strength of the company will be its innovative designs. The focus would be on developing new designs, continuously. This pool of talent will be supported by a very strong team which specializes in strong brand building. The ultimate goal of the management is to build strong brand image in the hand crafted products sector. Initially, the staff strength will be very limited, to keep low overheads. This will be instrumental in the growth of the company. Details: The company will enter the business with a low investment. To risk factor will always be low, and a reserve fund will always be maintained at a certain level. . The gestation period is estimated at 3 months. Money should start rolling by his time. The company is not taking any loans or there is no borrowing of any type, to start this business. In both the offices, stress will be laid on employing people whoa re aware of the local market conditions. The marketing staff in Chicago and the procuring staff inIndia, will not exceed 5 to begin with. The USA office will be supported by two experienced designers, who will concentrate on evolving new designs, which will be communicated to the craftsmen, through our India branch. The Indian will have one efficient manager, under whom the procuring and logistics staff will operate. The manager directly reports to the USA head office. On the expenses side, 25 percent of the capital will be utilized for procurement of the crafted products and its logistics, another 25 percent for the marketing research and the actual marketing efforts, another 25% for the running overheads of both the offices and the reserves will be never go below the level of the final 25%. The operating strategy of the company will be to use only 75% of the capital, and concentrate on fast rotation of money. The routine functions like legal, accounts and personnel will be carried out by hired professionals on contract basis. Expenses will not be limiting factor, to get the best of the innovative talents, in whichever way available. With a small beginning, the company is expected to grow as a leading firm in the USA, for crafted products.