International HRM Essay Example | Topics and Well Written Essays - 1000 words

International HRM - Essay Example In this paper, the potential issues that are encountered by the HR managers during overseas operations will be discussed. In order the evaluate the potential problems that are posed to arise in the way of managing an internal level ethnically and culturally diverse workforce, situational analysis appears to be a basic necessity. This situational analysis is aimed at evaluating the global business conditions that are responsible for creation of ethnically and culturally diverse workforces. So the first sub-topic in this discussion is that what are the importance and role of a multi national company (MNC) in the age of globalization? Traditionally, most of the functional MNCs had headquarters located either in USA or UK. Particularly after World War II, the US and UK companies embarked on a policy of consistent world wide expansion, especially in Europe following the implementation of politico-economic measures such as the Marshall Plan (Ferner et al, 2004). But after the break up of Soviet Union, situation changed dramatically. Developing countries and erstwhile communist states began shifting from a conservative socialist economic model towards a liberalist capitalist market framework. Therefore, just after little more than a decade of the fall of communism and decline of international Soviet financial aid, powerful corporations emerged in the developing economies too. In this way, the â€Å"new geography of FDI flows† came into being (UNCTAD, 2004). These FDI flows were not exclusively outflows or inflows. In fact, combinations of FDI outflow and inflow began to germinate between Western countries and Asia Pacific region as early as the 1980s when Japan, China, and Taiwan initiated industrial reforms (Glover and Wilkinson, 2007). In this way, it should be understood that today’s MNCs represent the zeal of the early phases of globalization which advocated for adoption of global standards

Sally Soprano Essay Example | Topics and Well Written Essays - 1500 words - 1

Sally Soprano - Essay Example Therefore, for the last two years, Sally was paid $25,000 for the last two years and $12,500 the last time she was paid. This indicates that Lyrics paid $12,500 per year. This reflects an inflation of 25%. Based on the last payment by Lyrics and the inflation rate, Sally must have been willing to sing for 150% Ãâ€" $12,500. This is the amount that Sally was paid most recently. Therefore, Sally said she would be willing to sing for $18,750. The author also provides a memo that indicates various issues that are to be considered in the agreement between Lyric and Sally Soprano. In the publicity section, the author poses two questions: what will lyric do? What will Sally do? According to the description of terms in the agreement, there are various sets of boundaries laid for the roles of both Lyric and Sally in terms of publicity. First, the two have specific parts to play in advertising for the sake of the company’s publicity. Lyric is to contribute a given amount of money to cater for advertising budgets. Lyric also agrees to increase the advertising budget by a given percentage while Sally agrees to contribute a dollar for every three dollars contributed by Lyric to cater for the increase in the advertising budget. However, this is subject to a given maximum dollars contribution by Sally. The ad Campaign will be given an input by Sally and her agent. In preparation for a meeting with Sally for a negotiation of terms of contract in this involvement, I will consider various aspects of negotiation that will enable me to strike a good deal for the interest of both Sally and Lyric. In this case, the context of negotiation in the agreement will be important. While it is necessary to maintain confidentiality in the negotiation between Lyric and Sally, it is also important to give a good image of a strong relationship between the two parties so that the public may appreciate

Comparing the CO2 in the school carpark and the field during the day Lab Report

Comparing the CO2 in the school carpark and the field during the day and after school day - Lab Report Example The results were obtained from an accurate and tested carbon dioxide meter. With an increase in the number of cars at the car park picking up students after school, there is an increase in CO2 emission to the environment as compared to times when there are no cars on the compound. Burning fossil fuel is the main source of energy to power the vehicles and that means with more vehicles around the compound burning fuel for energy, more CO2 gets released to the environment. Fossil fuels contain elements like carbon, nitrogen, oxygen and hydrogen among others. They release carbon monoxide when burning which mixes with oxygen in the atmosphere to form carbon dioxide. The smoke released from the exhaust pipes of vehicles are essentially carbon dioxide and since they are not trapped in any way, they get released directly to the environment. As many cars park or move around the carpark, the amount of CO2 released directly to the surrounding environment increases. Also, even when the vehicles are not in motion, the engine is still hot and the fuels continue to evapor ate and release CO2. Controlled variables: The carbon dioxide meter. The meter had to be checked to ensure that the initial measure was standard. To ensure no errors were present, different devices were used and the results compared in order to detect any variances which would indicate an error. The CO2 sensor mounted on the stand is placed outside around the carpark and the field area with free air circulation. The sensor was fastened on the clamp stand with the adhesive tape. The digital surveillance cameras were set at strategic locations to ensure that every car driving to the car park was noted and measurement recorded after every thirty minutes timed by the stopwatch. The recordings should be done between 10 a.m-12 p.m. and 3 p.m-5p.m after school. That means that recordings will be taken 4 times during the

Wk 2 questions Essay Example | Topics and Well Written Essays - 1000 words

Wk 2 questions - Essay Example In macro needs assessments, surveys will probably be required. In contrast, in very micro settings, consultations with the local population and professional judgment can suffice to make a valid need assessment. This is because in very micro-settings, the community people can be convened for headcounts to substitute for surveys or census and professional judgment based on ocular inspection or rapid random sample or 100% physical check-ups on the population can suffice to identify health needs. If resources are limited then a combination of the following can be done to make rapid needs assessment: 1) key informant interviews; 2) focused group discussion; 3) consultations meetings with the community, local authorities, and local professionals; and 4) workshops with community leaders, local authorities, and local professionals. In the key-informant interviews, we focus on the local people or non-residents of the community whom we believe have an intimate of the locality. For instance, community leaders and anthropologists/sociologists who have been studying the community can be classified as â€Å"key informants†. In a focus group discussion, we convene a small group who are usually composed of people whom we can also classify as key informants to discuss needs and make an assessment of the situation or needs of the community under our supervision. In consultations meetings with the community and other stakeholders, we can convene a meeting with them even without maki ng a distinction between key informants and non-key informants and discuss with them community needs. We ask them to identify for us what their community needs are---under our supervision, of course. Workshops are very similar with focused group discussion except that the latter are more democratic and participatory. The unities arrived at workshop are usually stake-holder driven rather than driven by

American River Otter in Zoo Setting Essay Example for Free

American River Otter in Zoo Setting Essay Otters are endemic to America and stay in American river systems. They can be found in all Watersheds of America. Moreover, their decrease is attributed to unregulated harvest, water pollution and habitat destruction. As a result, river otters have now become an endangered species. Nevertheless, Otters are still maintained by most people as pets, making them an interesting species. As a matter of fact, otters are the favorite animals in many zoo collections. However, they are also difficult to keep in a healthy condition and surprisingly there is very little knowledge about them. Otters are held in captivity for the purpose of breeding for likely reintroduction into the wild and for public education. This paper focuses on American river otters. Geographical, Classification and Range                  American river otters can be found in Alaska, inland waterways and coastal areas of Canada, the Pacific Northwest, the Atlantic State and the Gulf of Mexico. Otters belong to the family Mustelidae, which comprises mink, badgers, skunks, martens, wolverines and weasels. They are categorized under the subfamily Lutrinae, which has a total of thirteen species in six genera. The American otter exhibit permits visitors to observe the feeding habits and swimming capabilities of the otters. Moreover, visitors can see various species of otters in different colors frolicking in the water (Becker, 2002). Habitat                  River otters are found in a variety of aquatic habitats, both in the coastal marine such as rivers, lakes, coastal shorelines, estuaries and marshes and in fresh water. The otter can tolerate a wide range of elevations and temperature. The primary needs of a river otter are a regular supply of food source and tranquil access to a body of water. They select their habitats grounded on the amount of shelter and food. It is for this reason that their habitat can change depending on the season. For example, they can move from temporarily flooded marshes to cypress swamps with permanent foods. Otters, are very sensitive to pollution, meaning that if the water is populated, the river otter will not be capable of surviving. It is for this reason that in captive setting, fresh and quality water is maintained. Growth of pollution, man-made poisons and cities destroy the otter habitat and decline their numbers (Niemuth, et al ) In most cases, river otters stay in a den or a holt, built in the burrows of other animals or in a natural hollows setting like in river banks, dens comprises of burrow dug by marmot monax, red foxes, nutria or beaver and muskrat lodges. They may also utilize logs or trees, rock creations, flood debris, undercut banks and backwater sloughs. The utilization of resting and den sites is primary opportunistic, though locations that gives seclusion and protection are highly preferred for otters. They also walk for great distances over land and through water to look for food. River otter; the weasel family hunt during the night and feed on whatever might be present. Fish are the favorite food for otters, though they also eat amphibians, crayfish and turtles. Otters love to playfully slide down snow-covered, muddy hills, or icy, which always end with a splash in the water. Pups enjoy such funs, which also demonstrates survival skills (Niemuth, et, al 2008). River otters stay in a small family group when they have a litter of pups. Nevertheless, they have strict territories, which they preserve from others otters of the same sex. Male territories can overlap with female territories, but male territories do not overlap with other male territories. When families are comprised of an adult female and her offsprings, the male also introduces their own social groups. Nevertheless, females and males usually build separate hierarchies, putting up each other, but not escorting one another. Young pups love to play through wrestling and chasing one another. However, river otters do not have territories, and distinct groups tend to avoid one another. Biological Tythms And/Or Migration, Navigation Orientation                  The river otters do go through a winter slow-down. They build ground beds or nests in hardwood swamps or dense thickets. Otters males and non-pregnant females do not appear to enter into a true hibernation. Rather, they enter a physiological state referred to as walking hibernation or denning. These otters will bed down for a few days, months or weeks, but they can be awakened on warm winter days for forage. Pregnant females go into hibernation state, especially in mid December to early January and do not awaken till late April or early May. Nevertheless, whether in a true hibernation or denning, the otters body temperature and metabolic and heart rates decline. The otters may lose up to 25percent of their body weight while hibernating (Williams et al, 2006). Reproduction                  River otters sexually mature between 2 to 3 years. In most cases, river otters mate in the fall or spring, with birth taking place the next year of mating. Nevertheless, river otters have deferred implantation cycle, which distinct them them from any other associated otter species. Though the gestation period takes around 60-63 days, the entire period of pregnancy can differ from 245-380 days.. The life cycle continues whereby the Otter pups weigh approximately 4.5ounces when born. The pup nurse for around 3 to 4 months and start to swim 2months after birth. It is natural for the young pups to swim, though the mother must lure them into the water for their first swim. The mother carries the pups on its back during the first days of swimming, thus coaxing them to swim. Usually, the pups move away from their mother when they are about 1 year old and ready to look for their own territory. Behavioral Development                  American river otters have adapted to an aquatic lifestyle just like fish. They are well fitted to dive and swim in water, just like how a dolphin fish does. However, otters have a slippery hydrodynamic nature, which exemplifies the perfect adaptation to an amphibious culture. As mentioned earlier, their webbed feet help them to swim with small dexterous front feed and large powerful hind feet. The muscular tail is somehow thick and flat at the base, tapering to a point. River otters utilize their hind limbs and undulating movement of their tail as the primary source of propulsion through the water. As a matter of fact, they also utilize their forelimbs for paddling. The common features for all otters is that they contain sleek waterproof fur, short hair, which is soft and dense. They also have perfect vision, particularly underwater, which aid them to capture their prey such as fish. Another adaptation is that they have stiff whiskers that are very sensi tive to water turbulence. (Niemuth et al, 2008) This helps them to find prey in muddy water or dark waters. Likewise, the thumbs on the front paws help them to move freely and can only be opposed when the otter is picking up, or holding small things such as when the otter is eating. Social Systems and Communication of River Otters                  River otters mostly forage in the water, where they hunt their prey, they are similarly on land because they can also run quickly. But, when they are moving on land, they bound in a sprinting fashion, with their backs bowed. Fortunately, they combine running with sliding in the mud, snow, or ice, whenever it is possible for them to do that. This makes them move fast and reach their destination, also, it has made them to be the most playful of the Mustelidae family. Nevertheless, river otters are also extremely vocal, and communicate with one another using diversity of calls such as staccato chuckles, twitters, chirps and buzzes (Niemuth et, al, 2008). When river otters develops and become solitary, they utilize scent marking to differentiate territorial boundaries. This is because, they have a pair of scent glands at the base of their tail that provides them with a heavy musky smell. Scent is very important for the otters because it gives the convey, the identity, sexual receptivity and sex of the otters. During the breeding season a male otter can utilize the sex makings of a female in estrus for beyond eight kilometers. However, though otters can be tolerant of other otters, the male otters do not contest for breeding preferences. There also slight commonality of territorial boundaries between the otters adults of similar sex. However, males exercise slight commonality of territories of various females (Esbensen, 1993). In conclusion, the river otters are one of the social carnivores in the world. It is clear because, the river otters in the zoo setting have been seen to tend to respond to human in distinct manner than do wild otters. The biggest threat to otter species is trapping excessive fur. Also, other species progresses to decline due to overfishing, destruction of the otters habitat and water pollution. Thus, the only hope for the future of the river otters is by breeding the otters in a zoo setting. Nevertheless, it is only the most perfect breeding program where the pups are brought up by their mothers on natural prey in a zoo setting, can hope to raise and breed otters than can successfully accommodate to wild status. Therefore, careful considerations should be taken when breeding the otters. Chasing of other otter species progresses worldwide, making the species become an endangered species. Today, all the otter species are now an endangered species, though the North American river otter is not considered and endangered species, but it is clear that its population has extremely decline. References Becker, J. (2002). North American river otters. San Diego, CA: Kidhaven Press. Esbensen, B., Brown, M. (1993). Playful slider: The North American river otter. Boston: Little, Brown, and. Greene, C., French, M. (1993). Reading about the river otter. Hillside, N.J., U.S.A.: Enslow. Niemuth, J., Sanders, C., Mooney, C., Olfenbuttel, C., Deperno, C., Stoskopf, M. (2008). Nephrolithiasis In Free-Ranging North American River Otter () In North Carolina, USA. Journal of Zoo and Wildlife Medicine, 110-117. Williams, T., Ben-David, M., Noren, S., Rutishauser, M., Mcdonald, K., Heyward, W. (2006). Running energetics of the North American river otter: Do short legs necessarily reduce efficiency on land? Comparative Biochemistry and Physiology Part A: Molecular amp; Integrative Physiology, 203-212. Source document

Strategic Analysis of SingTel Telecom

Strategic Analysis of SingTel Telecom Introduction Singapore Telecom (Singapore Telecommunications Limited, referred to as SingTel, AFP) was established in 1879, is a wholly-owned by Singapore government-owned company, it is Singapores largest telecommunications companies. Singapore Telecom to increase strongly in markets outside of Singapore, and a partial stake in the operator, including the Australian carriers Optuss 100% stake in 2000, the British Cable and Wireless Optus, and other shareholders of the shares. Singapore Telecom a majority stake is controlled by Temasek Holdings, the Chairman is Lee Hsien Yang (the second son of former Prime Minister Lee Kuan Yew and current Prime Minister Lee Hsien Loong, his younger brother). Products and Services SingTel is Asias leading telecommunications company, with across wireless and Internet platforms for voice, data services, service-oriented business, as well as home two areas. Singapore Telecom has long been committed to providing customers with the Asia-Pacific regions most high-quality service. Now the focus is on the Internet service providers, mobile phones and fixed telephone communications services above. Company History Over the past decade, Singapore Telecom has successfully completed their high efficiency to the worlds leading operator changes. The company offers a wide range, the price is quite competitive telecommunications services, and global 5000 companies from different countries to provide telecommunications services. Singapore Telecom has already built a large scale in Singapores domestic telecommunications network, and the annual investment of 1 billion new coins update the network. In order to enhance competitiveness at home and abroad, the company offers intelligent fixed telecommunications services. At present, the company has been in the world, 15 countries, 23 cities and regions set up operational organs, including China, the United States, Britain, Japan, Korea, Malaysia, Indonesia, Vietnam and Hong Kong and Taiwan. It has a glorious history of 120 years. SingTel aims to be a new era of pan-Pacific region bears the brunt of the true sense of the telecom operators. To this end, Singa pore Telecom will continue to expand with other Asian countries in telecom peers, and the scope of cooperation. SingTels Group CEO is Chua Sock Koong and CEO is Allen Lew. Business strategy Singapore Telecommunications Ltd. owns 7800 million as the users SingTel is Asia Pacific region, excluding China, the largest mobile Internet operators. 1992 companies from the former government monopoly privatized, SingTel in 2003, when the postal service from its opening, the focus is now on the Internet service providers, mobile phones and fixed telephone communications services above. Hopes through a comprehensive and sophisticated international leading-edge technology, and gradually get rid of the public color, sharply turned into a full private sector. Goal is to build a world-class institutions, not only to win the international community for its recognition of science and technology and technical expertise, and quality service and products provided by domestic users have also been positive. Logo New corporate logo by a simple, symbolic of the ellipse, with the two squares. Designed to highlight the companys innovative technology, international affairs and services-oriented. Elliptical lines out of Singapore Telecoms global vision, the two squares on behalf of the emerging digital technologies, while the red and black of a stable and reliable dissemination of messages. The new visual corporate identity and enhance Singapores telecommunications as a global industry leaders pivotal position. From the above mentioned, we understand that SingTel Group is a leading company in the telecommunication industry in the region, due to successful business strategies. Thus, it is important that all organizations understand their strengths and weaknesses before implementing strategies. They should first analyze their goals and operations to see if the current practices are working towards the mission and vision. A companys vision and mission is crucial to an organization, as it paves the way for where the company is headed and what it assumes to provide for its stakeholders. At the beginning of strategic management process, the organization needs to develop its vision statement and mission statement. A vision statement is what the organization wants to become and describe how the future will look if the organization achieves its mission. A mission statement explains what the organization does, for whom and what the benefit is. The vision, mission statements and core values of SingTel are shown in table 1 as follow: Prior to the development of strategy and marketing plans, they should evaluate both the external and internal factors. Hence, the corporate world usually utilizes various strategic tools like the SWOT Analysis that may influence the implementation of plans. Below is the SWOT Analysis of SingTel: SingTel SWOT Analysis SWOT analysis is the overall evaluation of a companys Strengths, Weaknesses, Opportunities, and Threats. The external analysis looks at opportunities and threats created by the environment while the internal analysis looks at the strengths and weaknesses of the company. In strategic planning, the company matches its capabilities with available opportunities and takes action to minimize threats. (Kotler, Bowen and Makens, 2006) SingTel Group is the leading integrated communications service providers in the Asia Pacific region and their core business operations are located in Singapore and Australia. The company has business in a number of sectors of the telecommunications market in the Asia Pacific region (http://home.singtel.com/investor_relations/default.asp , 2009). Internal Environmental Analysis (Strengths Weakness) Strengths are resources and capabilities that allow the firm to complete important tasks. Resources can be the tangible and intangible assets held by the firm, and capabilities result when the firm integrates several different resources to complete a task or a series of related tasks. (Hoskisson/ Hitt/ Ireland, 2009) Weaknesses are those actions a company is not doing well or resources a company are lacking. Most importantly each business needs to evaluate its strengths and weaknesses periodically. Strengths and Weaknesses of SingTel are as follow: Strong cash flow Singapores Top Ten Brands 2009 ranked number 6 Exclusive contract with Apple 2008 Right to broadcast the next three seasons of the English Premier League (EPL) Lack of feasibility of a universal set-top box Lack of contents for local pay TV market Strengths Most of SingTels strategic, operational and financial dynamics are currently improving. This is an indication that the companys current business strategies are proving to be successful. SingTel has a diverse spread of geographical operations. The companys main business activities are focused in Singapore and Australia and partners located in India, Belgium, Hong Kong, Thailand, the Philippines, Taiwan and Indonesia. The spread of geographical operations will benefit the company, as it will become less depend on the local market to generate revenues. Most of their businesses are experiencing double-digit revenue growth over the past year (http://home.singtel.com/investor_relations/default.asp , 2009). SingTel captured the exclusive contract with Apple last year, and has since brought in more than 100,000 iPhones, thus increasing the companys revenue, the average spending per customer for mobile data (http://home.singtel.com/investor_relations/default.asp , 2009). Taking sixth position for the Superbrands Survey, which identified over 500 of Singapores consumers favorite brands across 93 categories of consumer products and services demonstrated the consumers choice and trust in SingTels products and services (www.marketing-interactive.com/news/11875). SingTel outbid StarHub to score the coveted rights to broadcast the next three seasons of the English Premier League (EPL) from 2010 to 2012. With the rights to broadcast the EPL, there will be a great potential that sports incline customers from StarHub will switch to SingTel (The Straits Time dated 11 November 2009). Weaknesses As a leading telecommunication company in Asia, the customer service in SingTel has rooms for improvement. Under the current extreme competitive environment, all the companies not only need to provide unique products but also good customer service. Thus, employee training program could be provided in order to handle customers problems effectively. With acquire of the Pay TV license in the domestic market in Singapore, Singapore needs to look at the feasibility of a universal set-top box that will best benefits consumers and align with the government strategic direction. SingTels cable television subscribers complaining about the hassle of having two set-top boxes may be a challenge that SingTel need to overcome (The Business Times dated 4 November 2009). External Environmental Analysis (Opportunities Threats) Opportunities are conditions in the firms external environment that may help the firm reach its vision (Hoskisson and Hitt, 2009). A marketing opportunity is an area of need in which a company can perform profitably. Opportunities can be listed and classified according to their attractiveness and the success profitability. (Kotler, Bowen and Makens, 2006) Threats are conditions in the firms external environment that may prevent the firm from reaching its vision (Hoskisson and Hitt, 2009). An environmental threat is a challenge posed by unfavourable trend or developments that would lead, in the absence of defensive marketing action, to sales or profit deterioration. Threats can be classified according to their seriousness and probability of occurrence. (Kotler, Bowen and Makens, 2006) Opportunities and Treats of SingTel are as follow: Global opportunities in mobile communication Rights to broadcast the World Cup 2010 Potential merger of StarHub and MobileOne (M1) Australian market strong competition Opportunities Africa and Vietnam are markets in the emerging mobile space, which is definitely worth our interest, and SingTel is actively taking the lead to explore the untapped emerging telecom market. (Harry Suhartono, Nov 11,2009) Singapore and Australia accounted for 54 percent of the groups EBITDA , earnings before interest, taxes, depreciation and amortization and more opportunities for further growth. With SingTel outbid StarHub to score the coveted rights to broadcast the next three seasons of the English Premier League (EPL), there will be great opportunities to expand the customer-base for PayTV customers (http://home.singtel.com/investor_relations/default.asp , 2009). Moreover, with the exclusive right to broadcast the next three seasons of EPL, F1, the next opportunity for SingTel is Word Cup 2010. With clinch of the World Cup 2010, SingTel will dominate the Sports channels in the region. Treats With StarHub and MobileOne obtain licenses to sell Apples popular iPhone and their launched on 9 December 2009, SingTel lost the 15th months monopoly. Thus, will likely to face tougher competition in the local market. Potential merger of StarHub and MobileOne will be a big treats to SingTels Number One position in Singapore for mobile market in Singapore. SingTels subsidiary Optus is facing strong competition with their competitors in the Australia and maybe affects their leading position and revenges. With the competitive market, SingTel will have to fight against StarHub and MobileOne through price, promotions, and advertising since all three companies main business are in the provision of mobile plans and the sale of mobile phones. Perhaps, SingTel may need to improve the customer service further to create a superior customer service that tag to their brand With the winning of the broadcast rights for the English Premier League, it is expected that loyal football fans will switch from StarHub over to SingTel, especially with the low rate offered by SingTel. Hence, competition is intense and SingTel would need to take on actions to further enhance its Strength whilst working on its Weaknesses. After evaluating the external and internal factors, SingTel started to develop strategies such as launching of Mio TV, which is able to capture more market share and ultimately enhancing SingTels market position. Mio TV is a new technological product in the current market, thus, it is necessary for the company to assess the product life cycle (PLC). Product Life Cycle According to Kotler, every product has its life. The product life cycle concept allows marketer to plan their marketing strategies to manage their product or service through various phases of their product life cycle. The purpose of this concept to establish which phase of its life cycle is and select the best fitting marketing strategies for the product in that phase. Base on Kotler (2000) the product life cycle can be divided into four distinct phases those are introduction, growth, maturity and decline phases. Furthermore, Kotler also provided the following marketing characteristic, marketing objective and marketing strategies within its of the product life cycle phases. Characteristic: according to Kotler, there are existing different characteristic sales, cost, profit, competitors and customer for its stages in the product life cycle. Those can be described as follow Sale characteristics: sales are low in the introduction stages, rapidly increase in the growth stages, peaking in the maturity stages and decreasing in the decline stages. Cost characteristics: the cost per customer will be high in the introductory stage, average cost per customer in the growth stage, and low cost per customer in the maturity and decline stage. Profit characteristic: profits can be none or negative in the introductory stage, increase in the growth stage, and high in the maturity stage and reducing in the decline phase. Competitors characteristic: there is existing only few competitors in the introductory stage, increasing in the growth stage, stable in the maturity and decreasing in the decline stage. Customer characteristic: in the introductory stage has only few customers who call innovators are testing the product, early adopter trying the growth stage, a middle majority testing product in the maturity and the laggard trying the product in the decline stage. Marketing objectives: Kotler also provides differences kinds of companys marketing objectives which linked to four stages of product as below Introductory stage: to make awareness and trial by using an intensive advertising and promotion campaign. Growth stage: to maximize the market share Maturity stage: maintaining market share while profits can be still maximize Decline stage: reducing marketing expenditure of the product during this stage while the aim will be to milk the product. Marketing strategies: the alternative marketing strategies was given by Kotler are related to various stage of the product life cycle as below: Product strategy: a basic product will be offered in the introductory stage, product extensions and warranties will be offered during growth stage, brand and individual product item will be diversified in the maturity stage and the weak model will be phased out during decline stage. Price strategy: the cost plus price will be changed during introductory phase, price will be set to penetrate the market during the growth phase, the price will be set to meet competitive price during the maturity phase while price will be cut during the decline phase. Distribution strategy: distribution will be built selectively during introductory phase, it will be intensive during growth phase, distribution will be further developed during the maturity phase and it will be more selective during decline phase. Advertising strategy: building awareness of product among early adopter and dealers in the introductory phase, building awareness and interest in the mass market during the growth phase, stressing brand differences and benefits during the maturity phase and reduce the advertising level needed to retain hard core-loyal customers in the decline phase. Sale promotion strategy: using heavy promotion to entice trial during the introductory phase, reduced promotion to take advantage of heavy customers demand during the growth phase, increase promotion to encourage brand switching in the maturity phase and reducing promotion to minimum in the decline phase. Limitations of the Product Life Cycle Concept The term life cycle implies a well-defined life cycle as observed in living organisms, but products do not have such a predictable life and the specific life cycle curves followed by different products vary substantially. Consequently, the life cycle concept is not well-suited for the forecasting of product sales. Furthermore, critics have argued that the product life cycle may become self-fulfilling. For example, if sales peak and then decline, managers may conclude that the product is in the decline phase and therefore cut the advertising budget, thus precipitating a further decline. Each customer is more or less free to adopt products for their own needs; this is sometimes called the shopping caddy approach to product adoption. However, in order to attract customer, not only should SingTel understand the PLC, it is also necessary for SingTel to analyze the competition and to be proactive to beat competitors in the current highly competitive market. Porters five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. It uses concepts developing Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. (http://en.wikipedia.org/wiki/Porter_five_forces_analysis) SingTels Competitive Rivalry Singapore Telecommunications Limited is considered as the biggest telecommunication company in Singapore. Singtels services provide for customers with ISP (SingNet), IPTV (Mio TV), fixed line telephony and mobile phone. The second largest in mobile operator and cable television is StarHub, its also the biggest competitor of SingTel in Singapore. The recently moves of these two companies in cable television services have made the impacts on them. This also pointed out the effective strategy that SingTel approached over its competitors StarHub. StarHub used to be right holder of English Premium League, Champion League and it had to pay around US $150 million for the current 2007 to 2009. StarHub has provided attractive packages of television cable that includes so many sport and entertainment channels. Its really an advantage competitive of StarHub to increase its market shares over SingTel. StarHub actually has surpassed SingTel in this area and been really a big challenge of SingTel. However, a fantastic move of strategy from SingTel recently has changed things differently. StarHub has been beaten on bid and SingTel has won the right to be the holder of English Premium League and Champion League for its Mio TV. The ESPN Star Sports channel of StarHub cable networks will belong to SingTel in the middle of 2010 as well. The rights of ESPN Star Sport include English FA Cup, Formula One motor racing, Wimbledon tennis, US Open, Australian Open and US Open golf. These channels are going to Singtel, and this factor will definitely make increasing number of Singtels subscribers. The failure of StarHub in bidding racing is not the end of its Television cable services. StarHubs platform still can present the English football with delayed telecasts matches on Goal TV 1 and Goal TV2 channels for its subscribers at present and future seasons. For Singtel, with the advantages in being the new holder of those channels, Singtel will have a contract of three years period. The contract will start in August 2010 and include mobile and internet rights as well as Television cable services. One thing is considered as promotion of Singtel, it will guarantee to keep the current payment of StarHubs subscribers and will not change anything. It will be Singtel, the company will deliver the English Barclay Premium League matches to Singapore. The ways of viewing live football matches on Television, on mobile phones and internet will be improved by Singtel. It will bring the best services to its football fans. On the other hand, SingTels competitor, StarHub still tries to maintain the best quality sport content to its customer. It now focuses more on shareholders expectations in terms of profits. StarHubs bid for Barclay Premium League was really aggressive. So now they look forward to the time when they can get back to right of being the holder. And StarHub is always a big challenge of SingTel. It could approach the opportunities anytime and get over SingTel in the future. Implication Analysis Impacts on viewers Most of viewers from StarHub will not be happy when they have to change to SingTels Mio TV service for sports channels. The situation will be worst for the customers, who have signed the contract of two years with StarHub for sport package. The English Premium League and other sports content will now not be able to be viewed by them. The subscribers of StarHub need to sign up with SingTel as an addition if they would like to view sports content. When the viewers sign up for Mio TV service of SingTel, they also need to install a SingTel fixed line in advance. SingTel has promised with the consumers to keep the pricing of sport content as the current StarHub rates and will not increase anything. It can be seen that, SingTel is giving a special promotion with special package for sports fans. The customers could subscribe to English Premium League and sports packages only of SingTel if they would like. Impact on Singapores Pay TV landscape SingTel has taken a new step in TV cable service. Now its holding the right of English Premium League and other sports channels, and this will be a very important factor in competing more strongly with other TV providers, especially StarHub. Its really dominance of StarHub when it owns 85 % of market share of Singapore. However, SingTel now will be the only one that brings English Premium League and other sports content to Singapores football fans. Therefore, SingTel is expected to be the number one in providing TV cable services in the future. Impact on Starhub Since the IPTV of SingTel appeared in 2007, it has been a big challenge of StarHub. The development of SingTels IPTV has made StarHubs growth rate decrease to 4% year on year. StarHub had 530 thousand TV subscribers in the first half of 2009 and 250 thousand of them belong to the sports package. So being the winner of the right holder of English Premium League, SingTel will affect StarHubs subscribers so much. Specially, SingTel will attract the attention of football fans directly. However, it is not complete ending for the StarHubs TV cable. StarHub still has other premium content like: Star World, HBO, AXN and so on. The customers also need to sign up with StarHub if they wish to view this content. Among 250 thousand of sports package, 36% of them are expected to switch from StarHub to SingTels service. The rest subscribers are expected to sign up for SingTels sports package and still keep their StarHub service for premium content. Impact on SingTel Twenty three months since 2007, SingTels Mio TV service had grown so quickly, 100 thousand subscribers is the number of SingTel has reached in June 2009. SingTel has captured over 15% Singapore TV cable market. From April 2008 to March 2009, it has expanded its subscribers over its rival StarHub by 79%. Together with the competitive advantage of being the winner of English Premium League and other sports channels, a number of 348 thousand new subscribers will be set for SingTel as an objective to achieve at the end of 2010. This objective will help SingTel to increase up to 42% share of Singapore Pay TV market. However, with the expensive bid like that, its also a long-term plan for SingTel to make IPTV business profitable. SingTel now is holding English football sports and US content pack, but its still not complete. SingTel need to keep its speed of growth and try to take over the premium content of StarHub. It could be the core factor, which can build the SingTels Mio TV cable ser vices perfectly. In the competitive market place, having a competitive advantage means that the firm is using its resources, capabilities, and core competencies in ways that create more value for customers compared to the value competitors products create for those customers. (Hoskisson/ Hitt/ Ireland, 2007) By launching the Mio TV, SingTel is able to gain a competitive edge, the reasons are as follow: Competitive Advantages One of telecommunication suppler SingTel provides national fixed-line services, mobile services, broadband, IP and internet access, and international telephone services more than 20 countries. SingTel still continue invest in strategic regional markets, including India, Indonesia, The Philippines, Thailand and Bangladesh for long term growth. According to the Singapore Telecommunications Report that pay-TV subscriber base around 45,000 mioTV customers in June 2008. Over the quarter, there were some 2,000 net additions. The operator has continually expanded its range, they had further agreements with three Hollywood studios includes Disney-ABC International Television, News Corp units Twentieth Century Fox and Time Warners Warner Bros International Television to raise mioTV channel offering from 20 to 50. It is important for a company to develop their own distinctive competitive advantages. It must be unique, hard to imitate by competitors in the same industry and its create value to customers and benefit to the company. The Singapore-base telecommunication company Singtel has introduced pay-TV services called MIO TV. It has 33-channel mio TV and customers can select and pay what channel they want to watch. Features like the TV program list channel guide let viewers glance program in advance for 30 days. The mio TVs picture-in-Picture feature that viewer wont miss out other channel showing and remain current channel as well. The viewer can preview any video before watching from library of HD movies and video and make pause, rewind and fast-forward all depend on customers. The viewer can enjoy high HD quality playback and control your favorite shows to watch and record just click of a button, you can record your favorite shows even when you away with Remote Digital Video Recording. The viewer can easy to search the favorite program by input keyword through remote control or via the virtual keyboard on the Television, the intuitive search engine offer intelligent results. The viewers can watch Channel NewsAsia, Mom-on-Demand and KBS world and some other available channels on the new mobile service, including the ads on Mio TV, as well as on mobile phone that SingTel selected Nokia phones to offer this service. The competitive advantage should be benefit to company increase shares of market and revenue returns and create value to shareholders, owners and customers. However, the competitive advantage may be imitate by competitors or create different advantages to more value to customers. One of the competitors of Singapore-base telecommunication company Starhub, they provide cable TV as well. But the exclusively offer by SingTel had been rewarded to broadcast UEFA Champions League and UEFA Europa League from 2009 to 2012. Subscribers can watch live matches broadcasting in Dual Sound both in English and Mandarin. Furthermore, SingTel had picked up a right to broadcast Barclays English Premier League matches and ESPN STAR Sports on Mio TV. According to director of Mio TV Low Ka Hoe said Sport content is an important part of our offering, and this move signifies our ongoing efforts to expand and improve our selection of quality content for our viewers, The world wide service of SingTel is a opportunity for the firm continually invest and expansion in core overseas market of Indonesia, India and new market such as Vietnam and Pakistan and beyond Asia Pacific. Overseas investments are an essential part of SingTel strategy especially in saturated domestic market of Singapore. According to Singapore Telecommunications Report SingTel in June 2008 and its foreign associates shared a total of 197.714 mn, representing an increase of 45% over the year and 8.2% during the quarter. Evaluate strategy base on competitive advantage The firm should create non-replace and valuable competitive advantage through create strong core competencies. Base on competitive advantage, Cliff Bowman and Richard DAveni use Strategy Clock to further explain Michael Porter s generic strategy. The strategy clock represents different positions in a market where customers have different requirements in terms of value for money. The organization may have unique resources that others cannot imitate or obtain, for example, long-term established brand; be a cost leadership by apply price-based strategy or lower-priced strategy. However, in small domestic saturated market like Singapore, managers may take Differentiation strategy or hybrid strategy that provides unique or slightly different products and services from others to customer by pricing slightly higher. The strong and well-established competitive advantages can strength companys capability and strategy decision making. Therefore, Conclusion In account of analyzing the strategy of Singtel, it surly gave the reason that why the Singapore Telecom is Singapores largest telecommunications company. This company has nearly 130 years of operating experience in the successful completion of this period to the worlds leading high- performance carrier changes. In business, SingTel seek a breakthrough innovation, development of local public sentiment for the internationalization of the business to treat the inability to adapt. Of course, these innovations are also based on SingTels own existing resources, it is an international network. More than that, Singtel not only in China for the global 5300 companies in different countries offer a wide price quite competitive telecommunications services, but also SingTel has built its domestic large-scale telecommunications networks, and the annual investment of 1 billion new coins to be updated in order to enhance domestic and international competitiveness. SingTels overseas investment is a long-term strategy. Currently, SingTel has expanded to 20 countries and regions, their overseas operations include not only the traditional fixed, mobile phone networks and the Internet, voice data, but also related to satellite communications, submarine cable systems. In the past 10 years, strong adaptability and technical advantages SingTels international strategy is to promote time and time again to be successful. Opportunities always favor those who prepared. SingTels long-term development plan formulated by it can, and be good at the right time, choosing the right investments. The use of a merger or investment to enter unfamili

Effect of Greywater on Plant Growth

Effect of Greywater on Plant Growth Water availability in South Africa is integral to the economy, but South Africa is a water scarce nation. An alternate solution for household waste water, excluding toilet waste commonly known as greywater is to use it for irrigation in rural community gardens. This is likely to decrease the stress on the current potable water supply and simultaneously improve food security. Indigenous African leafy vegetables are a staple diet throughout Africa. A viability trial highlighted three out of six African leafy vegetable species; Amaranthus terere, Corchorus olitorius and Cloeme gynandra. Two treatments were used as suitable for trials of germination and growth under irrigation of tap water and greywater. Greywater treatments throughout the species decreased germination and seedling height was diminished. A. terere was the most robust to both the treatments as well as weather variability. Continuous investigation is needed to address the water scarcity and subsequent food insecurity. Keywords: greywater, irrigation trial, African leafy vegetables, germination and growth Introduction Water scarcity in South Africa is an issue that requires robust discussion and debate. If not addressed, it is likely to have serious consequences for both economic growth and the countrys population (Momba et al., 2006). Agricultural industry constitutes 12% of South Africas GDP. Even though this sector is decreasing, it is still water intensive. Without aviable water source, economic input in this sector is likely to have ramifications on the countrys health (Morel and Diener, 2006). Statistics show 65% of the country receives less than 500mm of rainfall per annum (Schulze, 1997). The level of water insecurity places pressure on the existing water resource for irrigation. This shortage is felt disproportionally by small-scale subsistence farmers and community gardeners. South Africa is one of twelve countries that have safe drinking in the world and is ranked third in this group. However, there are many rural communities with under-developed water supply systems or these communities lack access to potable water sources (Momba et al., 2006 and Mackintosh and Colvin, 2002). While the need is great these small communities, they account a small percentage of the customer base. This then fuels the vicious cycle of supply and demand. As a result alternative water sources need to be acquired to satisfy the demand. Grey water is likely to be a viable prospect to efficiently mitigate this deficiency (Alcamo et al., 2000). It consists of domestic waste water excluding toilet waste. The use of potable water is not needed for all consumptive practices, example irrigation (Alfiya et al., 2011). The main objective of finding alternative and sustainable water usage is to attain water security. Water insecurity is highly interlinked with food insecurity (Al-Jayyousi, 2002 and Blaine, 2012). Thus the use of greywater for small scale agriculture has the potential to address both water insecurity and food insecurity (Rodda et al., 2011). They are most usually harvested from the wild. This practice is a threat to the continued survival of these plants Cultivating African leafy vegetables would also address their conservation need (Momba et al., 2006). Indigenous African leafy vegetables are a part of the staple diet in South Africa (Momba et al., 2006). The challenge is to continue production of these vegetables without jeopardizing potable water supplies, but by utilizing alternate water source such as grey water as a means of irrigation. The concept of grey water had both advantages and disadvantages (Rodda et al., 2011). Reducing stress on the potable supply is a main benefit but there are drawbacks to using waste material to grow plants, households have different proportions of additives, thus may effect plant growth (Roesner et al., 2006). Whereas the risks are divided into three main categories; possible detrimental effects on the environment which decreases the ability for soil to provide plant growth, subsequent effects on plant growth and yield, and risk to human health (Rodda et al., 2011). The aim of this study was to determine whether irrigation with grey water had an effect on seed germination and seedling growth, and whether this effect differed with detergent formulation. The objective was to assess if grey water can replace potable water for irrigation of indigenous plants. It was predicted that seedlings under tap water-irrigated conditions would have a greater growth rate than under greywater conditions. It was further predicted that rate of germination would not be affected by the grey water. Materials and methods This investigation took place in 2 parts. This first was to assess the viability of the seeds and to select the species for further investigation. In the second, seed germination and seedling growth under grey water and tap water treatments irrigation were evaluated. Germination trials Germination trials were performed in the laboratory in the Biology Building at UKZN (Westville Campus). An initial experiment was conducted with six species (Solanum nigrum, Amarathus terere, Corchorus olitorius, Solanum villosum, Amarathus dubois and Cloeme gynandra). Germination was tested. The most viable 3 were chosen to determine the germinability of the three selected species of African leafy vegetables. Only viability was tested for as this was pertinent to the success of the actual trial. The viability criteria were the speed at which germination took place. This indicated the viability of the seeds and validates the ability to germinate under controlled conditions. The germination viability trial was conducted in the laboratory. Each of the three species (Cloeme gynandra; Amaranthus terere; Cochorus olitorius) had six replicates of ten seeds each. Seeds were placed randomly on filter paper in a Petri dish and a smaller piece of filter paper was placed over. They were watered with deionised water until moist. An equal number of seeds were placed under illuminated and dark conditions. These were then monitored every 24 hours and replenished with deionised water as necessary. Once germination had occurred and the radicle was greater than 1 cm, seedlings were moved to the left side of the Petri dish. This prevented recounting and recording. Percentage germination was recorded. Description of Species The initial viability trial revealed that the following three Kenyan species were the most viable. C. gynandra is commonly known as spider plant. It is used as a component of a high fibre diet and, from indigenous knowledge, has medicinal properties (Mauyo et al., 2008). A. terere is another widely grown consumable in East Africa (Nabulo et al., 2011). The final species used was Corchorus olitorius, Jews mallow, a dark green leafy vegetable high in protein which is consumed in most African communities. Irrigation Trial Trails of irrigation with greywater and tap water were then performed in the Biology greenhouse at UKZN (Westville campus). Synthetic greywater (10 l) was made up freshly weekly (Table 1). It was stored in the cold storage to impede bacterial and algal growth. Detergent products used to generate the greywater were representative of solid or powder detergent products typically used in lower income households, which are those most likely to benefit from the use of greywater for irrigation of subsistence crops. The flour, nutrient broth and cooking oil were used to represent carbohydrates, salts and proteins, and greases respectively in the synthetic greywater. Seedling trays (6) were filled with Berea red soil. For three days prior to planting, the seedling trays were watered with tap water and greywater respectively until they were saturated to field capacity. The seeds were then planted into seedling trays. Species were randomized per tray. Sixty seeds of each species were watered with tap water and the other sixty seedlings were watered with the synthetic grey water. For the first 14 days, trays were watered every 24 hours. Each seed was hydrated with 0.25 ml of either synthetic grey water or tap water. Thereafter, trays were watered every second day for the remainder of the trial. The experiment was repeated three time under three treatment groups; the first treatment group was tap water for germination and subsequent growth, tap water for germination and then greywater for growth and the final treatment of grey water throughout the lifespan of the plants. Height was measured weekly. Productivity was measured by destructive harvesting (dry mass production) at end of experiment. However plant height was gauged growth during the experiment. On two occasions there was death of seedlings due to severe weather conditions and this restricted the growth period. Since this investigation was over a short time span. The weather impacted the progress of experiment. Weather variability such as intense heat, humidity and berg winds, and strong rains affected the seedlings. Even though they were protected in the shade house, the extreme elements could have inhibited their germination and growth. Statistical Analysis The data were analyzed using SSPS version 19. Two sets of statistical analyses were performed. The first test was to show the difference between greywater and tap water in terms of growth (height). A Kolmogorov-Smirnov test was performed to test for normality. Levenes test for Equality of Variances was performed, the assumption homoscedasticity was violated but all other assumptions were satisfied. Since the data was not normally distributed a more robust Mann-Whitney U test was done, to evaluate the differences in germination for each species under the two conditions (greywater-irrigated and tap water-irrigated). An excel graph was then used to show the rate at which the all three species comparatively germinated in terms of the two treatments (greywater-irrigated and tap water-irrigated). Results Seed germination and seedling growth are gauged by the germination totality and seedling height measured weekly. Initial germination was 70% in tap water-irrigated seeds whereas as 45% in greywater-irrigated seeds. Figure 1 shows the totality of germinated seeds present over time for each of the three species. A. terere and C. olitorius had the highest totality under controlled laboratory conditions; C. gynandra seeds had the lowest survival percentage >40%. A. terere has the highest standard deviation, indicating the data is wide spread. Figure 2 the initial and final number of seedlings present per species and the treatment. Co. olitorius under the grey water treatment had the least number of seedlings that survived. This species also had the greatest difference between the treatments. A. terere had the greatest number of individuals that survived in both the treatments. The results of the Mann-Whitney U test rejected the H0 that there will be no difference between the two treatments, there is a significant difference between height of the three species per treatment. Therefore the distributions of height for each species across the treatments are different. Plant height differed significantly among the treatment (p < 0.05). Greywater -irrigated seedlings consistently attained a lesser height than tap water-irrigated seedlings across all species (Figure 3). Figures 3 indicate the difference in height between tap water irrigated and greywater-irrigated plants for each species. The standard deviation is shown as an error bar. Seedling height 18days after germination was lower in grey-water irrigated plants than in tap water-irrigated plants for all 3 species. A. terere had the largest standard deviation of tap water-irrigation with 10.197 whereas the greywater-irrigation treatment was 9.1197. C. olitorius which had a visibly lower standard deviation than A. terere tap water-irrigated treatment was 5.753186 and the greywater-irrigated treatment was 1.558646. Finally with the lowest standard deviation, C. gynandra tap water-irrigated treatment was 0.588196 and the greywater-irrigated treatment was 0.316563. C. olitorius had the greatest discrepancy for tap water-irrigated and greywater-irrigated. Discussion and Conclusion Africa, according to Morel and Diener (2006) is known as a water insecure continent. As adjustments are discussed on the efficient use of potable water, reusing waste water is seen as a possible solution. Alternative irrigation methods are needed for progress. Greywater is a possible alternative water source, however contrasting evidence in Morel and Diener (2006) indicates that the potential drawbacks, even though greywater is less contaminated than other waste water. Untreated greywater contains solid particles, pathogens, grease and oils, salts, and chemicals. According to Rodda et al. (2011) these impurities could have negative effects on soil quality, ground water supply and human health. With such strong findings there are studies that have shown greywater reuse as a viable alternative to 100% potable water. Greywater has been implemented a cost-effective means to reduce domestic water levels. According to Morel and Diener (2006) greywater reuse produced average yield, with decrease in water usage and fertilizer requirements. In both Cyprus and Israel domestic water used was reduced by effective greywater management schemes (Moral and Diener, 2006). In this study, greywater-irrigated seeds and plants consistently yielded poorer germination (Figure 1 and 2) and growth (Figure 3) of three species of African leafy vegetables. The germination trial (Figure1) yielded a higher percentage of germinated seeds than the outdoor irrigation trial. This is possibly due to the controlled, pathogen-free environment in the laboratory. Cited by Pinto (2010) experiment alternate watering regimes of potable water and greywater resulted in the growth of the plants very similar to 100% potable water. This is a means to mitigate the soil health risks related with greywater reuse. Even though Pinto (2010) had no significant change of plant biomass in the control and treatment, it differed in this investigation. Figure 2 indicates that A. terere were unable to acquire a high germination percentage in grey-water irrigated treatments but acquired the highest tap water-irrigated germination percentage. Hence the treatment of greywater-irrigated seeds affected their ability to germinate, with initial germination at 70% in tapwater-irrigated seedlings whereas as 45% in greywater-irrigated seedlings. The best germination in greywater-irrigation was observed by A. terere, possibly reflecting its resilience under a wide range of conditions as mentioned by Nabulo et al. (2011). Cl. gynandra had an average of  ±7% greater tapwater-irrigated seedling germination than greywater- irrigated seedling germination. Conversely Co.olitorius had the greatest variability between tapwater-irrigated seedling germination than greywater- irrigated seedling germination. Since a significant difference was calculated, greywater does effect the germination of seeds and subsequently the amount of germinated seeds able to grow. A possible factor in poor survival of both tap water- and greywater-irrigated seedlings, in addition to weather conditions, is nutrient depletion. Berea red sand had a composition of 62.68% SiO2 which is generally used and is nutrient poor (Okonta and Manciya, 2010) Since a watering regime observed, nutrients to the plant was not considered. Other nutrients found in soil are needed for healthy growth. Seedling trays were used to separate species and keep difference treatment uncontaminated but after the 2 week germination period, nutrients are need for plant growth. Each seed had  ± 18cm2 of Berea red soil, this soil consists of 12-64% and 15-57% of fine and medium sand respectively (Hamel, 2006). Water holding capacity of the soil is thus diminished due to porosity. This could have exacerbated the depletion of nutrients in the volume of sand thus leading to their inability to withstand weather variability. Soapy residue may have contributed to poor performance of the greywater-irrigated seeds and seedlings. Mataix-Solera et al. (2011) point out that the detergents in greywater cause soil water repellency of soil. It can be argued that greywater might be an interim solution, but posed long-term effects that might not be easily remedied. Soapy soil could cause hydrophobic soil properties which have poor water hold capacity. This could have hampered the germinated seeds shoot from emerging through the soil due to the coagulated surface. An alternate solution can be found according to Pinto (2010), where altering water regimes between grey water and potable resembled the results observes in 100% potable water. The pH levels remains similar between water regimes. In household greywater system the proposal ceramic pot filter is used this eradicates the large particles. Another caveat of this investigation is changing the watering regime. Initially seeds are watered every day until germination which is  ± 10days and then changed to every alternate day. Since plants are sensitive to change, the watering regime should be carefully monitored in conjunction with weather patterns. This ensures a smooth transition for the seedlings. According to Roesner et al. (2006) household waste contains 2500-5000 chemicals which if used as greywater could cause coagulation at the soil surface. More organic products could be used to reduce the amount of chemicals in the greywater (Al-Jayyousi, 2002). Pre-treatment of greywater and limiting its used only to salt-tolerant crops could allow wide use of greywater for irrigation (Al-Jayyousi, 2002). In this investigation germination of all three species was diminished under greywater-irrigated conditions, this being said with calculated changes to the experiment, greywater could possibly be a viable option in the future. An observation was made during the experiment, refer to appendix image 1 and 2 of A. terere, the leaf colour in greywater-irrigated treatment was lighter than the tap water-irrigated treatment. Image 3 and 4 also exhibit the same phenomenon in C. gynandra. Cultivation in Jordan of different crops yielded a similar observation, this was attributed to the solids and increased salinity of the greywater (Al-Jayyousi, 2002). Although the results obtained conclusively show that greywater does effect the both the germinability of the seeds and subsequent growth. It is recommended that seeds should not be irrigated with grey water, possibly increasing the percentage of seed germination. Organizations such as the Water research council are investigating innovative ideas to alleviate the pressure on South Africas stressed water system. Primary greywater systems in community gardens should be not be implement immediately rather as in Pinto et al. (2010) a combination of greywater and tap water should be used. This will relieve the possibility of failing crops. Social and environmental sustainability are interlinked which fuels the economy. Water is an integral part life and therefore should be continuously well-managed. Further research is necessary as water scarcity and availability still threatens food security around Africa.